Some years ago, I had the opportunity to help Dow Chemical clarify its global brand: What was the company all about? Why was it here? How did the company make a meaningful difference to its customers, employees, suppliers, communicates, even investors? When I arrived in...Read More
We must protect our image!
How often have you heard well-intended executives and other high-ranking leaders (priests, coaches) say these words — their goal: to ‘protect’ their institutions from embarrassing publicity, which might muck up their brands.
One of my favorite quotes is from Albert Einstein, who said (something like) “problems can’t be solved at the same level of awareness that created them.” That means that you can’t churn the same data and gain insight into solutions. Cause those data are born of the problem!
12. I can’t get the number out of my head. It must be the season…the 12 days of Christmas, the 12 months of the year, even being on the cusp of 2012.
We’re not just in the season of 12s; we’re also in the season of believing. In family, in friendship, in giving, in — yes, for some — even Santa Claus. So, I have chosen to offer up a little “belief” quiz.
Here you go:
The economic crisis has managed to shine a bright light on the fact that business and life are utterly intertwined. What does that mean for branding? It means that it’s not just about the customer anymore. No. It means that people – from customers, investors and employees, to folks on the street, politicians and legislators – will judge and jury companies based on what sort of relationship those concerns have with the society of which they are necessarily a part.
In the business section of The New York Times this morning,there’s an article about GE planning to sell its appliance division, the oldest business in the company’s 120 year history. The sharks are circling…investors are making more and more noise about selling off other parts as well.