Resources for Coaches


Here you will find identity discovery tools, books, research reports, and articles to help you help your clients address the identity challenges affecting their careers, relationships, leadership skills – and their lives overall.

The Identity Discovery Deck

How can you succeed if you don’t know who you are? This question is as relevant for teens and college students as it is for adults. And the answer is the same: You can’t – at least not easily or with the confidence to know you’re on the right track. A personalized learning tool that’s fun as well as instructive, The Identity Discovery Deck is your gateway to discovering your identity through the lens of the most important relationships of your life.

adultdeck3The Identity Discovery Deck
Areas of exploration include Work, Family, Friends, Spouse or partner, and Community. Download the one-page overview or the guide on how to Get the Most from the Deck.


$34.95 USD

Ydeck3The Identity Discovery Deck for Teens and College Students
Explore School, Family, Friends, Best Friends, and Community. Download the one-page overview or the guide on how to Get the Most from the Deck. 


$34.95 USD

 Job_Search_coverJob Search Workbook—Communicating your personal brand for career success
For career coaches, here is an invaluable tool for linking your client’s Identity Discovery Deck outcomes to their job search efforts in ways that will accelerate the process of finding the right job for the right reasons. The Workbook addresses and aligns five key aspects of a search: the client’s resume, cover letter, job interview, elevator pitch, and LinkedIn profile summary, in turn, creating a personal brand that is distinctive, authentic and sustainable. Download a free preview of the Job Search Workbook.


Number of Workbooks


515V3HGPTML._SX328_BO1,204,203,200_The Identity Code: The 8 Essential Questions for Finding Your Purpose and Place in the World (2006)


A way forward for individuals seeking to create more fulfilling, more meaningful lives by aligning how they live with who they are. Buy now on Amazon.

51-ihZlLLSL._SX328_BO1,204,203,200_Identity Is Destiny: Leadership and the Roots of Value Creation (2000)


A roadmap for senior executives who want to tap into the uniqueness and potential of their institutions to create lasting value. Buy now on Amazon.

Articles and Research

Articles on Identity


The Identity Effect: Learning from the Inside Out, Chief Learning Officer Magazine
When it comes to building employee engagement and business performance, companies often look to others for best practices. For the most part, we’re “outside-in” learners. What new research shows, however, is that having a strong identity is a prerequisite to engagement – and that learning from the inside-out is where to start.


Crack Your Identity Code
Crack your identity code and the contours of your life will shift. You will not only come out stronger, you will come out larger — larger in heart, larger in influence, and larger in your capacity to love and be loved.


Breaking the Code
“Free to be me” — finally! — is often the unspoken mantra of people contemplating or entering retirement. The idea that now you can be whatever you’ve always wanted to be or do whatever you’ve always wanted to do occupies your thoughts and dreams.

Parenting through Identity – Honoring the Individual Inside Your Child 

Here are 10 steps for helping a child grow up with a healthy sense of self and the self-confidence they’ll need to not only make a living but also make a difference in the world.


Research on Identity


The Identity Effect: Cracking the Code of Value Creation—How Identity-Based Management Drives Employee Engagement and Business Performance

Become a Certified Identity Mapping Provider

Become certified in Identity Mapping® and add this powerful experience to your work with clients. Learn more about Identity Mapping here or contact Larry to learn more about becoming a certified provider.

Consulting Support

Want to learn more or do more to help your clients? Contact Larry to begin the conversation.