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How can we make “it” real?

July 23, 2019
in Leadership, Management, Organizational Identity, Uncategorized
by admin

In my last Viewsletter, I posed the question: How many north stars does one company need? The answer? Just one. Whether you call it your mission, brand, purpose, vision, or identity is beside the point. What matters most is that whatever statement you select be...

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How many north stars does one company need?

April 24, 2019
in Brand, Leadership, Management, Organizational Identity, Uncategorized
by admin

Some years ago, I had the opportunity to help Dow Chemical clarify its global brand: What was the company all about? Why was it here? How did the company make a meaningful difference to its customers, employees, suppliers, communicates, even investors? When I arrived in...

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It’s a VUCA world – or is it?

September 16, 2014
in Leadership, Organizational Identity
by Larry

The term, VUCA has slipped stealthily into our lexicon over the past few years. It started out as military lingo, was then adopted by organizations to frame leadership development efforts, and now has become part of all of our lives. What does VUCA mean? Volatility....

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How to avoid the brand follies

September 4, 2012
in Brand, Leadership, Organizational Identity
by Larry

We must protect our image!

How often have you heard well-intended executives and other high-ranking leaders (priests, coaches) say these words — their goal: to ‘protect’ their institutions from embarrassing publicity, which might muck up their brands.

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When is a business problem really an identity problem? (Just ask Yahoo)

July 29, 2012
in Brand, Organizational Identity
by Larry

One of my favorite quotes is from Albert Einstein, who said (something like) “problems can’t be solved at the same level of awareness that created them.” That means that you can’t churn the same data and gain insight into solutions. Cause those data are born of the problem!

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Getting to productivity – one human being at a time

April 13, 2012
in Leadership, Organizational Identity, Personal Identity
by Larry

Disclosure: This is a promotion, sort of.

I am an unabashed fan of human productivity and the need to marshal it at any and all costs. So, here goes…

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The Identity Code: A Tough Nut to Crack

March 19, 2012
in Organizational Identity, Personal Identity
by Larry

It's inevitable. All execs search for the secret sauce that will fuel success. The next big thing is, well, always BIG When I read about what makes great companies great - and lousy ones lousy - I sense that one factor always comes into play;...

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The Power of Identity in Brand Building

March 12, 2012
in Brand, Organizational Identity
by Larry

Apple, Whole Foods, Alcoa, GE, Ford...

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