In an effort to lay the groundwork for long-term success, many senior executives – perhaps you’re one of them – seek new and innovative ways to understand how their organization creates value and what its potential is. How can you build a company that becomes a magnet for talent, revenue and capital? And, then, how can you create a culture that works to realize that potential and a brand that reinforces it?
Making this happen starts by looking beyond conventional factors such as your business model, structure and operations. The essential challenge is to clarify the unique contribution your company as a whole is capable of making.
Make your organization’s identity a framework for management.