The Identity Imperative: Turning Employee Engagement into Value Creation

When Peter Senge wrote about the learning organization years ago, he put his finger on an idea that would have profound influence on the well-being of employees and their ultimate productivity. People needed to learn not just do. They needed to learn about more than their work, or the competition. They needed to learn about the very nature of their organizations; even themselves. Underneath successful learning lurked a vital prize: job satisfaction and commitment. Today, we call that engagement.

The case for employee engagement is compelling: High levels of employee engagement correlate to performance in areas such as retention, productivity and customer loyalty. Companies in every industry seek out engagement…big companies like Google, medium sized companies like Aleris, the aluminum maker, small companies like Mitchell’s in Westport, Ct who runs a highly successful group of high-end clothing stores. The list is endless. Literally.

Still, there is something missing; something which can dramatically accelerate the case for employee engagement. The missing link is a strategic frame of reference that fuses the deepest needs of organizations with the deepest needs of human beings: the need to create value in the world and to be recognized for it in return.

Find out how to turn employee engagement into value creation with this free download.

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