The Identity Code: A Tough Nut to Crack

It’s inevitable. All execs search for the secret sauce that will fuel success. The next big thing is, well, always BIG When I read about what makes great companies great – and lousy ones lousy – I sense that one factor always comes into play; that is, the identity, or lack of identity, of the organization. In short, either you got it, or you don’t. And you can’t make it up.

If identity is at least part of the “secret success sauce” it is because it provides the human model of how a company works, just as economics provides the capital model of how a company works.

In the context of strategy, ‘cracking the code’ on identity is a way for leaders to unleash the unique capabilities of the corporation — and turbo-boost performance in return.

For insight on how to tap identity, please download this free information.